ALEX HSA is an interactive task dashboard, made in partnership with Jellyvision Inc & HSA Bank, that gamified managing your HSA funds. The product logo (seen above) is an abstracted dollar sign that is used at scale for: loading animation, header animations, patterns and print collateral.
Style Guide | Page 2: A break down of ALEX HSA’s color palette and color use
Style Guide | Page 4: An introduction to ALEX HSA’s iconography and icon library
Landing Page: layout, color design and illustrations/animated gifs
Debit Card Mailer: A simple layout with minimal art to accommodate and highlight the debit card in the center panel
Debit Card: minimal art to allow clarity of text
Postcard Series: a customizable set of post cards with abstract spot illustrations. HR representatives would use these to leverage helpful HSA-related information (savings, tax advantages, Open Enrollment ).
Postcard 1: A reminder that Open Enrollment is approaching
Postcard 2: Informs users that their HSA account can double as a retirement account
Postcard 3: Encourages users to leverage money saving tips specific to HSA spending
Postcard 4: A reminder that Open Enrollment is coming to a close